@1602 hrs the assignment was dispatched for a reported vehicle fire at the intersection of Madison Ave & N 5th St Hwy, right up the road from station #1. Deputy 10-1 & Engine 10-1 went responding at 1603 hrs, and received the additional that a pickup truck was partially in traffic with heavy smoke coming from the engine compartment. Engine 10-1 arrived on location @1604 hrs and reported that the fire was out, Company 11 was recalled en route. Engine 10-1 confirmed the fire was an electrical malfunction and remained on location until weavers towing removed the vehicle from the roadway. Company 10 went available from the incident @1619 hrs.